It's a formula that makes complete sense and yet many organisations stil haven't quite caught on. Focusing on company culture and employee involvement almost always leads to business successful.
What exactly is corporate culture? We find this to be a pretty good description:
Corporate culture refers to the shared values, attitudes, standards, and beliefs that characterise members of an organisation and define its nature. Corporate culture is rooted in an organisation's goals, strategies, structure, and approaches to labor, customers, investors, and the greater community.
Corporate culture influences employee engagement and, by extension, the performance and results of the organisation at large.
Last year, Hudson's Bay opened 10 department stores across the Netherlands, all at the same time. The company has created a clear culture through the spread, education, training and adoption of brand values and they were key for onboarding so many new employees, both technically but also in terms of letting them know what the brand stands for across the world.
Hudson Bay's aims is to create a community, a sense of unity among colleagues that increases their involvement, and this allowed the brand to quickly gain a foothold in the Netherlands. Watch the video to see what Hudson's Bay employees say about the culture within their company.
If you want to win outside, you have to start inside. Here's to success!