Luxury cosmetics brand Rituals is experiencing a meteoric rise; from opening the first store in Amsterdam in 2000, Rituals today has urban spas, flagship stores and shop-in-shops everywhere from London, Madrid and Amsterdam, to Stockholm and New York.
Creating a luxury retail experience
Along the way, Rituals has become a by-word for distinctive, luxurious branding and exceptional customer service, with employees being the most important carriers of that brand. As Rituals explains: “Understanding our brand values helps to translate them into action and practical behaviour.”
Internal communications solutions as the driving force behind the brand
So how does a brand with 1,500 locations in 27 countries - and a range of 550 products that change quickly according to the demands of consumers - manage to communicate immediately, clearly, completely and in a fun way with its 8,000 employees around the world, allowing them to do everything from celebrating personal moments and professional achievements, to swapping best practices or grooming tips between stores?
Senior Managers in the Netherlands and Store Managers in New York reveal their personal internal communication rituals.
(Sorry, we couldn’t resist)